Reflection on the Tourism Image of Gansu Province Based on the Theory of Cognitive
Su Yu · Journal of Longdong University · 2014
Cognition is important for a city's image in its shaping and disseminating.This article applies cognitive theory to shaping the image of the city,and explores the relationship of each city's tourism resources in Gansu Province by positioning and summarizing the image of the cities.It then positions the image of Gansu from historic culture,natural landscape and emotional value.It proposes silk roadand two yellowsin Gansu province as the main objects in image promotion.