The Establishment of Customer Relationship Management in Power Enterprises
Qian Hai-ting · Journal of Xi'an University of Architecture & Technology · 2010
The system reform has broken up the monopoly of power enterprises thus making the customer the most active part in the value chain.In order to be more competent in the sustainable development in the future,power enterprises are expected to establish the customer relationship management with customer-centered service and customer-contented orientation by setting up service oversight mechanisms and promoting the service level.