Exploratory practice of innovative development for sci-tech periodicals in new period
Zhang Hongcheng · Bianji xuebao · 2011
The rapid development of network and electronic media has brought great impact on the traditional journal publishing,which makes the development of sci-tech periodicals face a serious challenge.The measures and experiences of China Pulp and Paper Industry are: innovating the development ideas,grasping the connotation,setting up the brand service,enlarging the extension service,extending publishing industrial chain,looking for the new development engine,and so on.