Analyzing on the emarketing and it's blocking factors
Li Li · Journal of Southeast University · 2002
The rapid development of the internet , which has changed the enterprises' marketing concept , has provided new development chances for the enterprises' marketing innovation--the internet marketing application. The interacting marketing concept, the diversification, integrated marketing concept, the uniform and harmonious marketing management concept are being gradually accepted by the public. However,the fact that less performance has been made in China's emarketing is evident. Therefore we are to explore it from the aspects of economic credit, enterprises' informationization construction and the network safety and so on , to analyze the objective existence of the blocking factors and then based on it to consummate the emarketing environment.