Competitive Power System of Copyright Trade and Its Construction
Qian Zhong-qin · Journal of Hefei University · 2008
In order to improve the competitive capacity of copyright trade in publishing house,assure the copyright trade to be carried out smoothly so that publishing house can get maximal economic benefit and social benefit,publishing house in our country should construct a kind of system of competitive force of copyright trade.This kind of system should include four fundamental factors that mutually contacted and acted together,such as talented person resources,brand image,information terrace,and executing system.The system can be constructed by a series of methods such as intensifying consciousness,bringing up talented person,building brand,constructing terrace,executing stringently,and so on.