Application of Data Mining in Customer Relationship Management of Bank
DU Li-yin · 2015
Data mining technology is widely applied in customer relationship management of bank. Customer relationship management is a kind of takeing the customer as the center,the new management mechanism to improve the relation between enterprise and customer. The technology of data mining is to mine a large number of customer information,to find the potential knowledge and rule from it,provides the reference for the decision- making of enterprises,in order to provide better customer service.