"The Fifth Medium" and the Cell Phone Message
FU Yuhui · Journal of Nantong Teachers' College · 2005
From the perspective of dissemination the special advantage of the Cell phone message is beyond doubt it breaks the limitation of geography and computer terminals possesses the reminding function of sound and viberation and almost keeps paces with the news the reception means changes from static to dynamic and the users' awareness of self-decision is improved and they can feel free to choose and send message meanwhile the promptness and interaction or temporary deferment are realized of their own accord thus making the perfect marriage between interpersonal dissemination and public dissemination. However Cell phone message is nothing but the mobilization of receptive terminals of the fourth medium it neither wholly posesses the properties of the fifth medium nor can it be mentioned in the same breath with the former four media.