Analysis on the features of information needs from different farmers in the poor chinese rural community
Feng Hai-ying · Zhongguo nongye ke-ji daobao · 2007
In the poor rural community of China,farmer's needs on information depends largely on their activities in production and livelihood levels,by which there are some differences among subsistence farmers,specialized farming and livestock farmers as well as part-time farmers.More information on new varieties is needed by subsistence farmers,while specialized farmers focus more on marketing information and all other agricultural related information.Those part-time farmers concentrate on information of non-farming opportunities.Accessing information related,subsistence farmers rely more on inter-personal communication approach,while other two types of farmers use more mass media or internet to meet their requirements on information based on inter-personal communication approach.There exists an information delivery model within the community from farmers with higher information density to other farmers with lower one.The position of farmers in the community with difference of dominant group and vulnerable group is determined by the amounts of information possession,which in turn strengthens their original advantage and disadvantage situations in accessing further information.