Shorter Wait Times
Jess C Hohenstein, Hani Khan, Kramer Canfield, Samuel Tung, Rocio Perez Cano · 2016
Loading screens are unavoidable in modern software applications, and providing graphical user feedback during wait times is a well-established way to increase perceived performance. Previous research has indicated that perceived performance is essential to the success of an application, and progress bars have been specifically shown to decrease perceived wait time. This study is the first to examine the effect of animated loading screens on perceived wait time as compared to the popular progress bar. Study participants compared a progress bar with both a passive and interactive animation. Results suggest that with an interactive animation, perceived wait time is shorter and user satisfaction is higher than with a progress bar or passive animation.