A Conceptual Framework of IoT Case Study
전가영, Jungsuk Oh, 이장혁 · Asia-Pacific Journal of Business Venturing and Entrepreneurship · 2015
With a prospective of rapid deployment of IOT, a systematic approach to derive a business strategy for various possible scenarios of IOT applications is in great demand. In this paper, a conceptual framework that can be utilized for the purpose of assessing the market potential and of setting up an initial business strategy for IOT deployment is suggested. The framework consists of utilization of well-known value curve analysis, ecosystem analysis and house of quality tools. The value curve analysis is utilized to identify value-enhancing components of consumers as well as relative strengths of suppliers. The ecosystem analysis is used to identify relevant players of the supply chain and their mutual relationships. The house of quality is suitable for developing the initial business strategy of the supplier by converting consumer requirements identified by value curve analysis into technical requirements for the supplier. In this paper, we applied our proposed framework to two services that have high potentiality of being benefited by IOT: car-sharing service and telehealth service.