Supporting Pakistani Farmers Through Digital Means

Syed Farooq Ali, Harris Durrani, Muhammad Naeem, Waleed Riaz, Suleman Shahid · 2016

This study identifies the core agricultural information needs of the farmers of central Punjab. A lean model is adopted to develop an image based touch application with minimal text to deliver information such as weather forecast, pesticides and fertilizer information. The usage of the application was then evaluated and results show that such an application is a viable option to deliver agro-information.

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