Improving Personalized Web Search Qualityin Information Retrieval

L. Shobby Neeta Fancy, Adhitya Raj Rajamurugan · International Journal of Innovative Research in Computer and Communication Engineering · 2015

Personalized Web Search (PWS) is the fine grained search which is mainly used in the field of Information Retrieval (IR). One of the major barriers in the personalization of web is improving the quality of web search. The proposed system mainly focuses on web search quality improvement by implementing profile based personalization in both active and passive manner. After the effective retrieval of Search Engine Result Pages (SERPs), the ranking of SERPs can be performed by the Personalized PageRank(PPR) algorithm.

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