Using the Multiregression Dynamic Model to Forecast Brand Sales in a Competitive Product Market
Catriona M. Queen · Journal of the Royal Statistical Society Series D (The Statistician) · 1994
Catriona M. Queen, Using the Multiregression Dynamic Model to Forecast Brand Sales in a Competitive Product Market, Journal of the Royal Statistical Society. Series D (The Statistician), Vol. 43, No. 1, Special Issue: Conference on Practical Bayesian Statistics, 1992 (3) (1994), pp. 87-98