A study of chinese culture consumption based on co-words analysis and social network
Liu Yanfang, Nan Ding · 2014 IEEE Workshop on Advanced Research and Technology in Industry Applications (WARTIA) · 2014
In the online base of CNKI, there are 4074 journal articles retrieved whose themes are cultural consumption among all the papers from 2003 to 2013, and the keywords of them are exported and arranged. Counting up the words frequency with the pivot tables of EXCEL and selecting the high frequency keywords in order to build a co-word matrix. Using Ucinet, the tool of social network analysis, to transfer the co-word matrix into a picture of key word network and make an analysis of it. Finally, the results of analyses are discussed, and the summary is arrived at that the current hotspots of the research in Chinese cultural consumption are mainly focused on 8 aspects.