Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati
Duggani Yuvaraju, P. Srinivasa Rao · IOSR Journal of Business and Management · 2014
Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations.In this paper we found that 60%of respondents to know the advertisement of Honda Bike through media, 90 percent of the respondents were completely satisfied with the mileage and performance of the bike, 73% of respondents are satisfied with pick-up of the Honda Bike , 56% of the respondents are attract the quality of the service to choose this bike, 50% of the respondents are satisfied with the design of the bike, 54% of the respondents considered the price of the Honda, 60 % of the respondents felt the explanation to be "excellent".According to the chi-square test find that there is significance difference between the preferable factors like mileage, pickup, price and design.