Schemata in text processing and design
Gary Michael Schumacher · Information Design Journal · 1981
The concept of schema has come to play an important role in recent models of human cognitive functioning. In this paper, the major characteristics of this concept are outlined. This is followed by a discussion of how the concept has influenced psychologists and educators in their views of the processes involved in reading, comprehending and remembering prose passages. In a final section, some of the implications of the concept of schema for text design and construction are considered.