Deepening the Role of the User
Javed Mostafa, Jacek Gwizdka · 2016
In this paper, the potential for expanding the set of scientific evidence and insights associated with the users' role during the search process is explored. As it is intended to be a position paper and not a systematic survey, a comprehensive review of literature is not presented here. However, the authors draw on some early stage research, in this emerging area, to describe and explain the generation of neuro-physiological evidence using three types of modalities. The modalities and the associated methods described here, presented in order of increasing complexity, include Eye-tracking, EEG, and fMRI. The paper concludes with a few critical observations regarding the promises and perils of using neuro-physiological approaches in studying search and search behavior.