A software product business case model
Raymond J. Madachy · 2004
A business case model for a commercial software enterprise has been developed relating the dynamics between product development investments, software quality practices, market size, license retention, pricing and revenue generation. The time-based value of the business enterprise is quantified using standard financial measures. The system dynamics model allows one to experiment with different product strategies, development practices, marketing practices and pricing schemes to achieve business value. Results show that optimal product policies depend on opposing market factors and business constraints.