Look to the Cloud: Enabling Seamless Video in a Multi-Device World
Jeff Malkin · 2013
The increasing complexity of successfully delivering video across a multitude of fragmented device platforms presents a significant challenge. Preparing a high volume of video content for multi-screen consumption requires massive computing resources equipped for high-speed processing. It also requires the tools and know-how to transcode and often programmatically edit or re-package video assets for error-fee, optimized delivery. Cloud computing allows content owners to deploy scalable and flexible video workflows that maximize consumption across all targeted platforms. We compare different workflow cost structures and technical options for a variety of internet delivery targets.