An analytical study of FM listening practices and exposure to FM programs among FM listeners in Karnataka
V. Niveditha · IOSR Journal of Humanities and Social Science · 2014
Radio has always been part of our lives.It has also been a profitable business since the early days of broadcasting.Today, all sorts of digital devices have combined to create a 'self-media' environment that resituates radio, in the face of new challenges.The study sought to analyse FM listening practices and the exposure to various FM programms among the FM listeners in Karnataka The study is based on systematic survey research method.The research attempts to formulate the problem of analysing FM listeners and their perceptions regarding their listening practices and the exposure Following are the parameters used for the survey:1. Place of listening FM Radio 2. Associates (Co-listeners) of FM radio 3. Duration of listening FM Radio 4. Discussion over FM Radio 5. Exposure to Red FM programmes 6.Exposure to Big FM programmes 7. Exposure to Radio Mirchi programmes (CHISQUARE test is used to verify the following research hypotheses.)Questionnaire and Interview methods were primarily used for the purpose of primary data collection.Besides this, formal observation and consultation were also adopted for the purpose of generating additional relevant information.Incidental sampling and stratified sampling methods were followed for the purpose of choosing the subject of the study.