Research on CA Model of Viral Marketing Diffusion Simulation
Li Zhou · 2015
As a new marketing model, viral marketing has attracted the attention of academic circles and industrial circles. Viral marketing was applied in Europe and America early, and the application achievement is very evident. But it the application in China is late. With rapid development of internet, the application of viral marketing increases rapidly. The paper makes analysis, comparison and simulation to explore the factors relating to propagation process of viral marketing and find out the method of implementing viral marketing successfully, which provides reference for enterprises in China.