Effective User Navigability through Website Structure Reorganizing Using Mathematical Programming Model
Mohan Krishna D. V, N Yedukondalu, D. Arun Kumar Reddy · International Journal of Computer Trends and Technology · 2014
Website design is easy task but, to navigate user efficiently is big challenge, one of the reason is user behavior is keep changing and web developer or designer not think according to user's behavior. Designing well- structured websites to facilitate effective user navigation patterns has long been a challenge in web usage mining with various applications like navigation prediction and improvement of website management. This paper addresses how to improve a website without introducing substantial changes. Specifically, we propose a mathematical programming model to improve the user navigation on a website while minimizing alterations to its current structure. Results from extensive tests conducted on a publicly available real data set indicate that our model not only significantly improves the user navigation with very few changes, but also can be effectively solved. We have also tested the model on large synthetic data sets to demonstrate that it scales up very well. In addition, we define two evaluation metrics and use them to assess the performance of the improved website using the real data set. Evaluation results confirm that the user navigation on the improved structure is indeed greatly enhanced. More interestingly, we find that heavily disoriented users are more likely to benefit from the improved structure than the less disoriented users.