Framing Effects in Success of Social Networks Based on Information System
Behrouz Zarei, Amir Hossein Emami, Fatemeh Saghafi · INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences · 2011
Current study tries to describe outcomes of the framing effects (in domains of gain and loss). In this paper, first, some fundamental framing elements are discussed, then they are employed in the municipality idea bank, and in the third step the results of framing's implementation are identified. The effects of framing are tested among experts by questionnaire and interview. Based on our findings, all framing effects can be used by different degrees. The results of examining the effects of framing in the idea bank as a social network indicate that framing can be utilized as an incentive method for long term cooperation between the expert and the idea bank. The results shows, there is a positive relationship between the expert’s aversive experience in their past professional and private life. Also experts highly expect the idea bank to compensate their contributions by providing their expected awards. And that, at the time of decision making, more than half of the people who are analytic thinkers do not become affected by framing.