TrekkSoft: Sell Direct Everywhere
Melanie Frick, Federico Lovison, Pamela Tschirky, Willem Hulsink · Rotterdam School of Management, Erasmus University eBooks · 2014
TrekkSoft, a Swiss company that offers an integrated software solution for online bookings in the tour and adventure segment, aspires to become a dominant player worldwide. With the second financing round approaching, TrekkSoft has to expand internationally fast to satisfy investors’ high-growth expectations. The question is whether to first enter Mexico or Australia.