Product recommendation system for small online retailers using association rules mining
Junnan Chen, Courtney Miller, Gaby G. Dagher · 2014
Recommendation systems in e-commerce have become essential tools to help businesses increase their sales. In this paper, we detail the design of a product recommendation system for small online retailers. Our system is specifically designed to address the needs of retailers with small data pools and limited processing power, and is tested for accuracy, efficiency, and scalability on real life data from a small online retailer.