Evolution of the Mobile Enterprise App: A Design Perspective
Richard Newhook, David Jaramillo, Jon G. Temple, Kelsey J. Duke · Procedia Manufacturing · 2015
Enterprise applications have the reputation for being no nonsense business tools. However with the success of platforms such as iOS and Android, consumer expectations have raised the bar on what constitutes an acceptable user experience. Enterprise apps are now starting to feel the impact of this renewed focus on ease of use and visual design. Recent initiatives inside of IBM have launched IBM into a new world where it is no longer sufficient for an enterprise app to be merely functional. With our new focus, apps must also be easy to use, visually appealing, and engaging. In this case study, we will explore how this shift to embrace design has changed our approach to mobile app development across several internal enterprise apps, illustrating how our internal apps have evolved into solutions that anyone would enjoy