Analysis and Optimizing on the Business Model of On-Line Group Shopping Based on E 3 -Value: A Perspective of Collaborative Innovation by Value Network
Yingliang Wu, Boyang Yuan, Xuehong Teng, Xiaoli Wang, Shenzhen Branch · 2014
As an emerging and important business model Business to Team (B2T), on-line group shopping has undergone a rapid development in recent years in China. But at the same time, it has taking some uncer- tainty. The value proposition of this model is characterized by its special customer values. That is, B2T fo- cuses on that consumers can get the best price as well as special shopping or consumption experiences through the collection of orders. However, the development of B2T in our country exists many problems, such as homogeneous, easy to imitate, lack of sustainable revenue model and other issues, and some systemic and structural analysis on B2T business model are discussed based on the e 3 -value in this paper. Through the analysis and simulation computing, the developing bottleneck issue of B2T is found in our research. In this paper, aimed to the lack of industry collaboration for B2T, a new business model which named B2T Value -Nets is presented. By value analysis, it indicates that the new business model for B2T could build a new e-commerce ecosystem and value community by a kind of soft-integration mode of value creating and collaborating based on value-nets, so could make further realization on the reengineering and optimizing of B2T business model. At last, some strategies and measurements on optimizing and innovating development for business model of B2T value-nets were proposed.