Web Mining - A Catalyst For E-Business
Abdul Rahaman Wahab Sait · Advanced Computing An International Journal · 2012
In this world of information technology, everyone has the tendency to do business electronically.Today lot of businesses are happening on World Wide Web (WWW), it is very important for the website owner to provide a better platform to attract more customers for their site.Providing information in a better way is the solution to bring more customers or users.Customer is the end-user, who accessing the information in a way it yields some credit to the web site owners.In this paper we define web mining and present a method to utilize web mining in a better way to know the users and website behaviour which in turn enhance the web site information to attract more users.This paper also presents an overview of the various researches done on pattern extraction, web content mining and how it can be taken as a catalyst for E-business.