Web Usage Mining with Personalization on Social Web
Rutvija Pandya · International Journal of Engineering Trends and Technology · 2015
web mining is the technique to extract the useful knowledge from web. For mining the web, three categories -Web Content Mining, Web Structure Mining and Web Usage Mining is used. Web usage mining is used to discover interesting patterns from the web server log files. These user navigation patterns can be applied to many realworld problems, such as improving Web sites, product recommendations, user or customer behaviour studies, etc. Web Personalization is the area of the Web usage mining. Web personalization is defined as suitable content delivery to a particular user and takes the advantage of that knowledge to manipulate how and what information you present to your users. In this paper, we describe web usage mining techniques. The research also represents web personalization techniques in Social media.