F-Commerce in Bangladesh: “Venit, Vidit, Vicit”
Mashruha Zabeen · IOSR Journal of Humanities and Social Science · 2013
The term "F-Commerce" is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates -advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook.The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time.Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit.Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications.An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013.And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings.