Design Illustrations to Make Adoption of Ola Technology More Beneficial for Indian Auto-Rickshaw Drivers
Himanshu Zade, Jacki O’Neill · 2016
“Ola” is a p2p platform, similar to Uber, which connects passengers to car and auto-rickshaw (auto) drivers in India. Indian auto drivers face challenges when adopting the Ola app. Ola is the first internet technology most drivers in India have used, and changes their work practices by introducing a new workflow. We describe the contrast in the workflow of drivers- before and after the adoption of Ola taking a user experience (UX) perspective. We propose design implications, using the contrast as an opportunity for the betterment of the auto drivers.