Automated Blend Naming Based on Human Creativity Examples.
Senja Pollak, Pedro Martins, Amílcar Cardoso, Tanja Urbančič · 2015
In this paper we investigate which principles people use when they name new things as results of blending. The aim is to uncover patterns with high creative potential and to use them for automated generation of names for new creations or phenomena. We collected ex- amples with a web survey in which participants were asked to evaluate pictures of animals with blended anatomies from two dierent animals, and to provide their own names for blended creatures on the pictures. The blended animals served as a trigger of human creativity manifested through imaginative, humorous, surprising names collected in the survey. We studied how the features from the pictures reected in the names, what are dierent complexity levels of lexical blend formation and how far in other realms subjects \travelled to search for associations and metaphors used in the names. We used the ndings to guide automated generation of names for the blends.