The research and application of Power Integrated Cyber-marketing
Weiwei Lu, He Lishi, Hongpeng Wang, Yue Li · 2015
Under the background of today's concept "Internet +", the marketing of electric power enterprises develop a new trend and the reform of power marketing is in urgent need. In order to adapt to the development of times and meet the needs of business growth, this paper puts forward the concept of Power Integrated Cyber-marketing, and further constructs the Power Integrated Cyber-marketing application model to integrate the idea of power marketing information collection, processing and application during the whole process. Finally, an application example is used to make the empirical analysis.