Product X: An Output-Agreement Game for Product Perceptual Mapping
Hajime Mizuyama, Eiji Miyashita · 2016
This work proposes an output-agreement game, named Product X, that collects words and phrases that characterize the differences between a set of products. In the proposed game, each player is paired with another at random and, instead of an image, the paired players are provided with a purchase scenario. The scenario describes a scene where an individual chooses a product from a given product set from two different suppliers. The players are supposed to enter verbal expressions that explain the reason for the individual's choice, and when an expression entered by a player is judged to match one of the expressions entered by the other player, both of the players are given points based on the quality of the expression. The expressions gathered by the game are then used to draw a perceptual map of the set of products. Furthermore, when a designer wants to locate a new product on the perceptual map, the proposed game can be used to characterize the unknown new product “X.”