Model-based real-time visualization of realistic three-dimensional heat maps for mobile eye tracking and eye tracking in virtual reality
Thies Pfeiffer, Cem Memili · 2016
Heat maps, or more generally, attention maps or saliency maps are an often used technique to visualize eye-tracking data. With heat maps qualitative information about visual processing can be easily visualized and communicated between experts and laymen. They are thus a versatile tool for many disciplines, in particular for usability engineering, and are often used to get a first overview about recorded eye-tracking data.