UBS: A Novel News Recommendation System Based on User Behavior Sequence
Haoye Dong, Jia Hu Zhu, Yong Zhong Tang, Chuanhua Xu, Rui Feng Ding, Lingxiao Chen · Lecture notes in computer science · 2015
News recommendation recently has attracted wide spread research attention because of the fast propagation of information on the Internet. Due to the large volume of information, a recommendation system which can provide the most important and useful information is required. Most of existing researches focus on providing recommendation based on news contents and predict the category of news only, which is inefficient if the news pool is very large or contains a lot of noisy data. In this study, we propose a novel news recommendation system called UBS, which recommends personalized news based on User Behavior Sequence (UBS) with high efficiency. We formulate the mining problem of user behavior sequence for Internet news reading, which can significantly enhance the performance of recommendation. Experimental validation was conducted using real datasets that obtained from news website. The results show that UBS can provide reasonable news recommendation compared to content-based recommendation as well as collaborative filtering.