Anthropomorphism, Aesop's Fables and Their Use in Lifelong Learning and Vocational Training by Awakening Participants' Memes

Odyssefs Kollias, Business Consultant · SSRN Electronic Journal · 2015

The manuscript has been perceived in order to stress the importance of, how the synergy between tradition (Aesop's fables), professionally established business practices and vocational training can promote entrepreneurship, and show how different sectors can cooperate for a common target. The awakened memes can derive a mimic effect and awake participants' childhood memories that can contribute to deeper understanding of business behavioral context. The symbolism represented by anthropomorphism (human behavior of non-humans), as opposed to zoomorphism (non-human behavior of humans), uplifts human nature, and helps connecting different sectors such as: history, tradition, training, entrepreneurship, entertaining, fashion, commerce and science.

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