Investigation on Common Features of Erp and Crm-For Separate Implementations
Omid Pourkhalili, Majid Nili Ahmadabadi, Ahmadreza Shekarchizadeh · Arth prabandh: A Journal of Economics and Management · 2015
In today's competitive world, Enterprise resource planning systems and Costumer relation management systems are among the fundamental requirements in all organizations and some of them prefer to use these systems separately but parallel. Enterprise resource planning (ERP) systems are highly complex information systems widely used by companies in the recent years. Applying the system of customer relationship management (CRM), a constructive relationship can be developed between the customers and the organizations. Therefore, the establishment of an efficient customer relationship management system seems to be another absolute necessity for organizations.