Exporting services with modular service architectures
Tilo Böhmann, Wolfgang Burr, Thomas Andreas Herrmann, Helmut Krcmar, Ronald A. Miller, Michael Prilla, Ute Reuter, Michael Schermann, Sandra Zeugner · Scholar Commons (Santa Clara University) · 2008
Internationalizing services is a pivotal strategy for continuous business growth (Lommelen/Matthyssens 2005). The MARIS method supports services managers in systematizing their internationalization efforts by providing six intertwined method components that can be tailored to match the specific challenges of an internationalization project (see Figure 1).