Students Preference on the Use of Cell Phone Services: A Pragmatic Approach
Gopal Singh Latwal · SSRN Electronic Journal · 2009
India is a country of population over one billion and half of the population below the age of 25 years. With the advent of globalisation, commercialization and technological development that has speeded exposure to business environmental factors. Every new generation has its own characteristics and enjoys a different life style within this purview. The changing lifestyle, influence of western societies, complexity of life and technology advancement has made the use of services inevitable. Telecommunication has emerged out one of the most sought services that are used by all segments of people especially the younger generation because of its multi-utility and advancement in technology. Mobile services have added new avenues. Undoubtly, the success of service providers largely depends on the younger generation. There is growing market for services and increasing dominance of services in economies worldwide. Service contributed as much 68.6 percent of the overall average growth in GDP in the last five years from 2002-03 to 2006-07. For the period of 2006-07 contribution to India’s GDP is 55.1 percent. In this paper attempt has been made to depict student’s preference on the use of cell phone services an empirical study in Delhi for convent public schools and management institutes. Secondly, attempt has been made to overview Indian telecommunication in India. The study is conducted in Delhi in the month of February-March 2009.