Current Directions for Usage Analysis and the Web of Data
Markus Luczak–Roesch, Laura Hollink, Bettina Berendt · 2016
Usage mining always was and still is a key topic for research in the context of the Web [16]. This is evidenced by the series of papers that appear in the scientific tracks of the WWW conference year by year. Web usage is being studied to create economic value by placing targeted ads or delivering personalized content, but also in order to better understand how people behave online in mass movements and collective action.