THE CHALLENGE OF MASS MOBILISATION AND DEVELOPMENT COMMUNICATION DIALOGUE USING RADIO-GRASS ROOT MEDIUM AND OTHER ELECTRONIC MEDIA
S. A. Shaibu · International journal of social sciences and humanities review · 2016
The bane of present media practice is to look for communication models that can address the challenge of development especially in the developing economies. Media Development in Nigeria is work in progress. Development Communication is a new challenge for print, Electronic and the social media. Development in all areas of our evolutionary journey to greatness as a country is yet another challenge for the media to embrace. If our media of communication are to live to the mantra of being the agenda-setter in our society, they should embrace development communication as a new form of communication that will assists in reducing our major challenge of development. This paper presents the thesis as dialogue on Development Communication for Development in Nigeria.