Bet on the internet : editorial
Jeremy Maggs · Journal of Marketing · 2009
Elsewhere in this publication you'll find a brief write up on an advertising conference that took place in late 2008. The event is hosted by the Journal's sister publication, The Annual. One of the guest speakers was Stafford Masie who manages the Google brand in sub-Saharan Africa. His one mantra spoken time and time again was on the internet - bet on mobile.