EgoFlecto
Sara Said Mosleh, Nele Schmidt, Tudor Teisanu, Andrés Lucero · 2015
The car has for a long time been an essential part of a household and has different meanings for the individual. Some experience their car simply as a practicality, while others are far more attached to it. In this project we investigate the notion of being calm and in control in the car while commuting and propose a concept for enhancing this notion. Based on an iterative design process, we have developed a platform to test different ways of enhancing self-reflection in the car. The concept EgoFlecto is based on a seductive design strategy that aims to alter people's behavior simply through self-reflection and not through a forceful design. The design tries to present the driver with their actions, without requiring different forms of interactions, but by letting the driver interact with the car as usual.