Software Product Innovation-Oriented Lead Users Methodology
Nan Li, Dan Tian · International Conference on E-Business and E-Government · 2012
In recent years, developing new products utilizing lead users has become an important trend. How to effectively identify lead users is the first issue to be solved for firms in the process. Based on the analysis of existing identification methods, it's proposed that lead users in software industry should be identified ex ante to improve the NPD process. The framework of the lead users' methodology is constructed relying on abundant information resources of virtual community, and a MADM model is developed to identify the lead users, which provides ideas and supports for innovation using lead users in consumer fields.