Growth of social networking sites business in India
T. Venkata Siddhartha, C.V. Priyanka · Asian Journal of Research in Business Economics and Management · 2012
Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. In this article, we describe features of SNSs, propose a comprehensive definition and present one perspective on the history of such sites, discussing key changes and developments. We then discussed what drives millions to social networking sites. After briefly summarizing growth of SNSs in India and industry snippets, we discuss the articles in this special section and conclude with considerations for future research.