Using service value networks to positioning the business: a services gateway customer interface solution
John R. Hamilton · ResearchOnline at James Cook University (James Cook University) · 2010
Businesses seeking to improve their product or service positioning with their customers may bridge this divide through intelligently-targeted contributions that attempt to match with their customer input requests. From a business perspective, a 'reach-out' towards seemingly impossible goals, competing opposites, and multiple solution approaches may enhance the transgression towards building new intelligences and engagement processes that further link the business with its customers. From a customer perspective, the business deliverables suite must sufficiently meet their expectations. Such approaches are best built from the business-customer interface outwards using a 'service value networks' and 'value expectations' framework as the underlying intelligence suite for the interface 'Services Gateway'. The 'Services Gateway' targets aligning and re-aligning the business with its engaging customers, and as a real-time solution.