[Session Q] Web page evaluation methodology applying web mining and CPN
Jae Jun Lee, Euiho Suh, Ohbyung Kwon · 한국경영과학회 학술대회논문집 · 2001
Shopping on the Internet is fair phenomenon. The WWW is rapidly becoming to achieve personalized sites. Because customers dynamically make many buying decisions and the motivational factors of each customer affect the web page design. However, personalized web sites can't still represent the dynamic linkage of customers. These sites lack to identify the navigation flow and the attributes of customers. This paper will support implementation and maintenance of web shopping mall based on the customers' navigation through applying the petri-net and web log mining. We use the petri-net to identify customers' navigation. Also, we use web log mining to extract interesting patterns in web access logs. This paper suggests the methodology of personalized web shopping mall based on the dynamic navigation of customers.