Content Strategy 101: Transform Technical Content into a Business Asset
Sarah S. O'Keefe, Alan S. Pringle · 2012
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization--it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.Join the conversation at contentstrategy101.com.