Inside Yahoo: Lessons from the Masters of Brand,Growth and Reinvention
K. Juliet Catherine Angel · John Wiley & Sons, Inc. eBooks · 2002
From the Publisher: As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world. Inside Yahoo!: Reinvention and the Road Ahead takes you on a journey through the thoughts, motivations, struggles, and triumphs that have brought Yahoo! to where it is today. Revealing stories of brilliant deals and missed opportunities, the race for innovation, and the constant focus on survival, this book offers an inside look at the company and its corporate culture.